The corporate event studio that I manage here in Las Vegas recently did an event where our client turned down our photographers' professional DSLR equipment so they could do an instant slideshow using iPhone Instagrams instead. And it would've worked fine if only the iPhone's had an off-axis flash system because red-eye in Instagram-converted photos turn pupils into creepy glowing alien eyes. Try fixing that in LightRoom as images are instantly transferred via the cloud to your LR library and then instantly projected onto multiple large 50 foot screens inside the Mandalay Bay Arena in front of 10,000 people.
Pretty soon Nikon and Canon will have built in filters like black and white or turning on RAW. Turn on the Instagram filter kid, we're shooting a corporate event tonight!
image source here

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