At one time or another, I’m sure you or someone you love has received the pesky telemarketing call promising that with their services, they can increase your potential market and put you at the top of the search engines. One guy even did his homework and told me I was way back on page 26. Page 26? Oh no! Not that!
Search Engine Optimization allows people to Google your services and bring them directly to your website but you have to know how to use it to your advantage. You can pay someone to do this for you or if have the time, why not pick up a book and read. Blogs are useful for this too… hint, hint.
I am by no means an expert on SEO. I know even less about coding and html but here are some useful things that might help people find your website:
- Google Webmaster Tools. What is it? Google it and find out.
- Create unique, accurate page titles that apply to your work. Titles like “WTF Crazy Furball Shoot!” may make it difficult for people to find your pet photography studio.
- Update your blog. Update your blog. I’ll say it again. Update your blog.
- Comment on other people’s blogs. It will make them feel special.
- Lastly, this may sound sneaky but it’s good to see what your competition is using for tags and titles. Competition is healthy and it keeps you up to date on any new buzz keywords that you might’ve missed while you were out busy shooting.
Want to know more about how to improve your SEO? PhotoShelter is offering a free SEO guide and bootcamp booklet full of useful information. Click here for the link.
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